How to Use Social Determinants and Psychographic Segmentation for More Effective Care Management and Member Engagement
Patient or member engagement is a key component in educating and activating appropriate behaviors across a population to keep it healthy. But are you accurately pinpointing the right members at the right time for the right intervention? Are you effectively incorporating a member’s social determinants of health and psychographic motivators to reach them and prompt them to act?
Watch Kirit Pandit and Brent Walker in our exclusive webinar: “Leveraging Predictive Analytics with Social Determinants of Health and Psychographic Segmentation for Personalized, Hyper-Relevant Member Engagement”. You’ll discover:
- How to use social determinants of health for more accurate risk segmentation of your population
- How you can use each member’s natural propensity to build targeted programs
- What psychographic segmentation is and how it can be used to prompt members to act
